We can't undertake a PR strategy without... a press release. It's all about the content (who? where? when? what? how?). But we do our best to think about the package as well. That means a great story handed over to the press in a well thought-out package. We don't just think about the many samples we ship to the editorial offices, we also try to be creative in the packaging of it all: personalized press folder or press kit with nice lifestyle pics, the use of our online image bank, ... Not just a flat, boring text in a Word document. Cause YES, appearance does matter! We try to stand out from the crowd. And so do you, no? ;-)