Ella’s Kitchen, the UK’s leading organic food brand, continues to spread its deliciousness around the world. Although already available in Belgium, the brand hadn’t received the kick-off it truly deserved. To change that, we created a vibrant, multi-sensory Discovery Box designed to delight both parents and little ones.
The box perfectly embodies Ella’s Kitchen — bright, playful, and packed with yummy goodness. Inside, six puzzle pieces reveal a surprise: five showcase different types of Ella’s Kitchen products, while the sixth hides a personalized bib for your little foodie. The outer sleeve tells the story of Ella’s Kitchen and explains how to enjoy the Discovery Box.
This interactive approach allowed influencers and journalists to experience the brand firsthand, giving them plenty to share and talk about. Recognizing that our main audience lives on Instagram and other social platforms, we also launched a Belgian Instagram page to stay connected with mom- and dad-influencers and track engagement. The result? A memorable introduction to Ella’s Kitchen that drives both awareness and social buzz.
Send out to 53 mommies (influencers & press)
Reach : 1.062.535