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Information for influencers, Journalists and Media Contacts
Yapado is a pr-agency that build relations between brands and media. We strive to build excellent and long term relations with members of the press and media, influencers and bloggers. Collecting data and building a long term relation with you, is how we can help all parties. can connect our clients with the relevant Media contacts, and give our media contacts the information and stories that fits there interest.
What kind information do we collect ?
In order to only send you relevant information : We can hold information about your name, your job title, the media/publications you write for, as well as your contact details. In addition, we hold, specialisms and preferences and interests.
This information about you is collected from a number of different places including:
- Most information we collect directly from you – when you interact with us via email, telephone or in person. For example, you may give us a business card at an event, attend our pressdays our register yourself in our database..
- from publicly available sources – your details may be available via on social media and websites.
- from your professional network – your colleagues may pass on your details to us
- when we generate it ourselves – where we review your professional work, social media and assess your preferences
- from third party organisations : we work with trusted media organisations who may provide your details
We will only collect your relevant information in line with relevant regulations and law. The longer our relationship with you, the more detail we will hold about you.
Whilst we will strive to keep our information about up to date, when we discover changes, for example, if you begin working for another publication… sure you give us accurate and up to date information.
How we’ll use your information
We’ll use your information for various purposes. The main purposes are as follows:
- To send you materials by email and post relating to Yapado and our clients, including press releases, materials regarding our clients products and services, and other materials for publication
- To contact you by telephone, email and post regarding press opportunities, including briefings, meetings, press conferences, trade conferences and events
- To organise your attendance at events.
We’ll only use your information where we’re allowed to by law. For example, carrying out an agreement or contract we have with you, fulfilling a legal obligation, where we have a legitimate business interest or where you agree to it.
Who we can share your information with
We may share your information with our clients, for example, when we suggest our client to work with you or if it becomes more efficient to have direct contact between you and the client. We may also store your details into a database but which is hosted by a third party, for example, a known cloud database. We may also share your information with suppliers that are working with us, for example, any venues that are hosting our press events or travel agents that may be booking travel on our behalf.
How long we’ll keep your information
Whilst it is unlikely that we have contractual terms of business between us, we view journalists and media contacts to have an ongoing relationship with Yapado throughout your professional career as a journalist or media producer, so that you can receive information and opportunities regarding our clients who are based in various industry sectors and markets. If you believe our relationship is not longer relevant and wish to end this, please let us know.
We’ll remove information about you that we no longer believe is relevant, especially for information gained to organise your attendance at events. After our relationship ends we will no longer keep information about you, except where we may need it for our legitimate purposes, for example, where we need to report our press activities to our auditors or government authorities.
Changing or removing your information
You have the choice to change your contact preferences at any time, to update your contact information, or for us to stop contacting you. We will update your details if you submit these details to us. These requests should be addressed to firstname.lastname@example.org