At Yapado we strongly believe in the effectiveness of PR. Our PR team uses its expertise, industry knowledge, international scope and broad network to create bespoke and inspiring lifestyle PR campaigns for brands in the world of food & drinks, beauty & wellness, outdoor & sports, health and kids. 

With a client-oriented approach, realistic ambitions and in-depth understanding of all things media, our capabilities stretch far beyond traditional PR to ensure that our clients receive maximum quality exposure in both print and online media.

To deliver great results, we bring you a well thought-out custom-made PR plan across all timeframes and formats, from blogs and review websites to weekly and/or monthly glossies and newspaper supplements. 

Our media contacts, mainly lifestyle oriented, are deep-rooted in Belgium, both in Flanders and Wallonia. In short, we know the right journalists, bloggers and editors that matter to your brand. 

PS: You're interested in a more corporate or even Benelux approach? Then we team up with our partner agencies! Cause teamwork makes the dream work. 

#publicrelations #pressrelease #copywriting #creativePR #editorialvisits #pressresults #clippings #networking #influencerPR 

Influencer Marketing

Influencer Marketing

From the very beginning, we never underestimated the power of the social platforms Instagram & Tik Tok. As a true lifestyle PR agency we're proud to say we have built a superb network of influencers amongst which authenticity is key. Together we help brands engage with and activate their target audiences through strategic and creative influencer marketing campaigns. We create the most authentic connection between a brand and (Belgian) influencers using our unique and longstanding expertise and relationship with them. 


We know how to organize an amazing (virtual) event with press, influencers and bloggers. From product launches to press previews, openings and crazy birthday parties. We’ll provide the best concept for your brand and guide you through it, from a spot-on Pinterest-proof venue location hunt to the goodie bag everyone really wants. We make sure to create buzz around the event before it even started! 

#pressevent #blogevent #influencerevent #presstrip #RSVP #invite #guestlist


Social Media

Our team will help in creating and managing any social media account you may need (Instagram, Facebook, LinkedIn, TikTok…). Content is key, so every single post, story or caption is designed to grab the attention of your target audience. From photoshoots and video content to take-overs by influencers and giveaways. We use every opportunity to attract and keep on inspiring your followers. 

#socialmanagement #contentcreation #community #followers

Brand Activation

We're more than just any other PR agency. We also provide a wide range of communications services. They allow us to deliver clear strategic thinking to develop and manage efficient, cost-effective marketing solutions. The advantages? Consistency in your communication. Whatever the project, we always work closely with our clients, tailoring our approach to meet their specific needs and driving invaluable exposure.

#graphicdesign #artwork #video #photo #packaging #POS #webdesign #corporateidentity