In November 2019, we teamed up with Lidl to throw a massive Christmas party and dinner for over 200 influencers and journalists. The buzz was real—everyone raved about the unforgettable #LidlXMas event, where DJs like Like Maarten, Dorothee Vegas, and 2Fabiola kept the dance floor alive at Café Local in Antwerp.
Then came 2020—and the pandemic threatened to stop the fun. Or did it?
Together with Studio Regie, we brought #LidlXMas to a virtual stage, where around 20K journalists, influencers, Lidl staff, and consumers danced the night away on December 18th, 2020, from 9 PM to 10 PM.
How we did it:
Christmas + party at home = the perfect recipe for a creative PR package!
We designed a 1.2-meter Lidl Christmas Tree filled with party-ready goodies: a cozy blanket, an ugly Christmas sweater, champagne (of course!), festive socks, Christmas lights, toasts, and more. Delivered straight to the doorsteps of 100 lucky recipients, the unboxing sparked plenty of “OMG!” reactions and got everyone excited, counting down the days until Friday, December 18.
We took “spread the word” quite literally—sending a general save-the-date to over 4,700 Belgian contacts. On Instagram, we posted three Lidl Xmas teaser posts, while Lidl itself shared the invite with staff and followers, building excitement across all channels.
Let the party begin! DJs Dorothee Vegas and Like Maarten brought the beats to a virtual Lidl Winter Wonderland, thanks to the 3D expertise of Studio Regie.
This virtual dance night at the close of the unusual year 2020 was exactly what everyone had been waiting for. Countless stories, posts, and heartwarming reactions—both from the festive virtual landscape and families dancing at home—proved just how much fun was had! 🎉
Special thanks to Studio Regie for producing the virtual livestream entirely in Unreal Engine—with no pre-rendering or rehearsals!
Every detail was controlled live: camera cuts and speeds, lighting, pyro effects, and more. The setup included:
All of this came together to entertain thousands of viewers with a flawless, immersive experience.