ROI, that's what it's all about. So, you might think of the coolest PR action, but in the end it all comes down to one thing: how many articles did we get in the media? That's why we monitor all relevant media (print, online and broadcast media). When your brand is mentioned in one of these media, you will receive from us this publication by mail, including important figures like the circulation and ad value which represents the cost of the editorial coverage — aka advertising space. At the end of a season or after a project has ended we present you with an overview of all press clippings collected in order to measure and evaluate your PR investment. And guess what: we’ve never had an empty clipping overview!