Time is money... When contacting journalists they'll always mention the tight deadlines and the scarce amount of time they have to attend a press event. That’s why they have to be picky on which event to attend. Next to content (in PR it's always about the content) time is always an important factor. So why trying to convince people to come to your extremely nice venue when you can just go to the editorial offices yourself? In order to maximise media attendance, we take the press conference to the journalist: it’s a proven win-win for everyone. The journalist hardly has to leave his or her desk, and we (our clients) get to network with a maximum of journalists.