The story:
In 2018, Tabasco celebrated its 150th anniversary with a major event in Antwerp's trendy BBQ restaurant Black Smoke, where they launched their new Diamond Reserve Sauce.
How we did it:
During the whole year 2018 we PR-ed /celebrated Tabasco’s Bday
1. In the beginning of 2018, we invited some key food influencers and journalists to a real Bday Bash in London.
2. In autumn, Tabasco decided to organise an event in Antwerp as well.
In total we invited about 100 well-selected influencers & journalists.
It was mainly a birthday party:
- hip bartenders who made two different cocktails with Tabasco
- spicy snacks of all kinds
- loud party music
- a birthday cake
- the - new -Diamond Reserve Sauce
Everybody could also get to know Tabasco better during the event and got a stamp card to be able to do all the activities on the spot:
- get a tattoo
- get a personalised Tabasco tote bag designed by street artist Studio Bam Bam
- taste spicy popcorn
- do a mash tasting (that is the purest of the purest pepper)
--> 3 people from the American Tabasco-family came over, so we organized some interviews with Kanaal Z, De Tijd & De Morgen Magazine which resulted in beautiful large articles in those media.
We achieved a lot of PR, including a full-page article in Het Nieuwsblad, in all the major media & lots of coverage on social media
YAY