Halloween is the most scary day of the year. In lots of shops you can buy freaky decorations, costumes and food to make your own scary movie at home.
Lidl also has a large sortment of Halloweenstuff in their shops. To make people aware of their Halloweenoffer, we sent a Lidl scary PR-box to 50 well selected influencers and journalists.
How we did it:
We sent a black box with Halloweenstickers and a big cross on it as a coffin to 50 kids and lifestyle influencers & journalists. The box was filled with Halloweenstuff that is available in the Lidlshops: a Halloweencandle, Halloweencandy, spooky crisps and a spooky light cord. To make the sending more original, we added some fake cob web and spiders.
Lidl also offered lollies, but just putting lolly's in a Halloweencoffin, is not cool, right? Soooo, our creativity made us pimp up those lollies by transforming them into ghosts with paper towels and orange ribbon.
We added a Lidl hellocard on which was written:
"Let's get a Lidl spooky. Are you ready for a spook-tecular Halloween? Since October 19th you can find the creepiest and yummiest Halloween treats in your bewitched local Lidl shop. Make it your frightfullest #lidlhalloween ever and give everyone a good scare! Wishing you the most fa-boo-lous night of the year... Lidl Belgium "
We had lovely reactions on the PR-action and it even was the most posted Lidlaction on the gram in a year!