In March ’22, French lingerie brand Etam teamed up with us to launch its very first #Genderfree underwear collection — designed for comfort and well-being, beyond gender labels.
We curated a guest list of Etam ambassadors, lifestyle journalists and open-minded influencers. They were invited to a Pinterest-proof dinner party where the collection was revealed in avant-première through a fitting performance choreographed by Roy Julen & Shauni Vandeput. Hosted by Jani Kazaltzis, the night was all about inclusivity and breaking boundaries.
From custom-made invites to guest follow-up, event hosting and goodie bags — we supported Etam every step of the way. Because we’re not “just” a PR agency: we think with our clients and deliver experiences that get people talking, in print, online and on socials.