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Yapado Press Days SS16 Recap

Antwerp, November 20, 2015 - Wow! Last Yapado Press Days with a preview of the SS16 collections were just AWESOME! Read here our report on this past, very busy but oh so exciting week! 
 
Yes, we were again able to temporarily withdraw to "our" pop-up loft. And how we love it in there! We re-arranged the loft with all the new products and once again we managed to create a homely and cozy atmosphere.

Again the focus was in.... the kitchen. Cause we’re foodies! :-) On Wednesday we held a wok clinic there with Dutch celebrity Han Go of the Asian wok brand Go-Tan and we showed how to correctly cook with a wok. Conclusion: apparently they do it much faster than we do here in Belgium! During the afternoon our loft was filled with interested, food-loving bloggers and journalists. That was really nice!
 
Besides our trusted values like Elvea, Geldhof, and Bosto we were able to introduce newcomers like koffie kàn and Purasana. Nice coffee and superfood - we had a lot to talk about!
 
When you think of summer, you think about ... travelling! Thanks to the brand Klean Kanteen, Care Plus, Coleman ... and newcomer Craghoppers (clothing that eliminates mosquitoes!) You’re now perfectly equipped for the coming holidays.
 
But also our many beauty brands had to be there, because again, we’ve got lots of news about the latest products by Corine de Farme, Sothys, Eylure and Elegant Touch. Newcomer Remington was also present with a demo and a hair-styling session.
 
It was a busy week, but we enjoyed it! So nice to see everyone again and greet them;-) This edition just finished and we are already looking forward to the next!