A Creative Summer Apero Launch
To celebrate the launch of the exclusive Brugge Kaas x Val Pottery ceramic apero collection, we brought together 16 lifestyle influencers for a sun-soaked creative gathering on the rooftop terraces of PAKT.
The event kicked off with the reveal of the new ceramic apero set, followed by an interactive pottery painting workshop where guests could unleash their creativity and personalize their own pieces. The experience concluded with an abundant cheese-focused grazing table, turning the launch into the ultimate summer apero moment.
The event marked the first wave of the campaign, generating authentic, real-time content through Instagram Stories and event coverage. In the second wave, the 16 influencers are taking the experience home, creating dedicated content featuring both Brugge Kaas and the new Val Pottery apero set, while sharing their personal favourite apero moments with their communities.
A campaign designed to spark engagement across multiple touchpoints, blending creativity, craftsmanship, and the joy of sharing an apero.
