True Gum PR Launch Belgium

PR

Objective

Introduce True Gum to the Belgian market as a plastic-free, plant-based, and sugar-free alternative to traditional chewing gum, while highlighting the brand’s socially and environmentally conscious values.

Approach

Press Campaign: Developed a bold PR launch to generate awareness and spark conversation around True Gum’s plastic-free and sustainable positioning.

Product Seeding: Created a curated press kit featuring the locally available flavours, designed to delight journalists and convey the brand’s story.

Media Engagement: Leveraged the social relevance of the brand to encourage coverage and amplify visibility among lifestyle and sustainability-focused media.

Results

Strong editorial coverage across Belgian lifestyle, food, and sustainability media.

High media engagement and positive reception thanks to the curated press kits.

Successfully positioned True Gum as a trend-setting, eco-conscious alternative in the Belgian market.

  • Press release
  • Here
  •  
  • Media Coverage
  • 24 articles (print & online)
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  • Ad Value
  • € 268.503,94

Full case & results can be requested via sarah@yapado.com