Supporting a plastic-free future, True Gum made its Belgian debut with a bold PR launch. As a Danish, plant-based, and sugar-free alternative to traditional gum, the brand immediately sparked buzz and conversation thanks to the social relevance of its story. To capture attention, we created a beautifully curated press kit featuring locally available flavours - delighting journalists and generating impressive media coverage.
Full case & results can be requested via sarah@yapado.com