Introduce True Gum to the Belgian market as a plastic-free, plant-based, and sugar-free alternative to traditional chewing gum, while highlighting the brand’s socially and environmentally conscious values.
Press Campaign: Developed a bold PR launch to generate awareness and spark conversation around True Gum’s plastic-free and sustainable positioning.
Product Seeding: Created a curated press kit featuring the locally available flavours, designed to delight journalists and convey the brand’s story.
Media Engagement: Leveraged the social relevance of the brand to encourage coverage and amplify visibility among lifestyle and sustainability-focused media.
Strong editorial coverage across Belgian lifestyle, food, and sustainability media.
High media engagement and positive reception thanks to the curated press kits.
Successfully positioned True Gum as a trend-setting, eco-conscious alternative in the Belgian market.
Full case & results can be requested via sarah@yapado.com
