Launch Sir James 101, a premium range of alcohol-free mocktails, on the Belgian market in a way that highlights the brand’s sophistication, taste, and relevance during key consumption moments such as the holiday season, Dry January and Tournée Minérale.
Press Campaign: Distribution of a targeted press release to key Belgian lifestyle, food & beverage, and consumer media.
Product Seeding: Delivery of curated gift packs featuring four Sir James 101 mocktail flavors to selected journalists and influencers.
Event Sampling: Exclusive tastings at the Yapado Press Days, where all attending guests were invited to enjoy a Sir James 101 mocktail of their choice.
This combination created authentic product experiences while ensuring broad media visibility.
Strong editorial coverage across lifestyle and F&B outlets, generating visibility in both print and online media.
High brand awareness among key journalists and influencers thanks to gift pack sampling.
Direct consumer trial and engagement during Yapado Press Days.
Established Sir James 101 as a premium, stylish and alcohol-free alternative, perfectly aligned with the growing mindful drinking trend in Belgium.
Full case & results can be requested via sarah@yapado.com
