To shine a spotlight on Lidl’s own brand Lupilu for babies and kids — and to showcase the wide variety of its food and non-food collections — Lidl opened a 10-day pop-up store on the Meir in Antwerp. Press and influencers were invited to discover the pop-up firsthand, experiencing the brand in an inspiring way.
To make the activation even more engaging, we hosted a workshop with Nele Allaert, who guided parents through recognizing different types of baby cries and the specific needs they reveal. This unique touch added both expertise and authenticity, making the pop-up a memorable experience for visitors.