In order to promote Lidl's own brand Lupilu for baby & kids and draw more attention to it and the wideness of its collections (both food and non-food) Lidl opened a pop-up store at the Meir in Antwerp for 10 days. We invited press & influencers to come and explore the pop-up. To make it even more attractive we organised a workshop with Nele Allaert, recognizing different types of crying among babies and the specific needs they "tell".