For smart discounter Lidl we crafted an engaging influencer campaign that blended authenticity with commercial impact. A key pillar of the strategy was our long-term ambassador program, where selected influencers committed to posting at least six times per year. This consistent brand presence reinforced Lidl’s messaging throughout the year, ensuring an ongoing dialogue with their audience. By collaborating with a mix of foodies and mommies, we successfully balanced authenticity and commercial impact in a way that felt natural and engaging.
CPM and CPE available upon request via sarah@yapado.com