For smart discounter Lidl, we designed an influencer campaign that combined authenticity with measurable impact. At the heart of the strategy was a long-term ambassador program: selected influencers committed to posting at least six times a year, ensuring Lidl maintained a consistent, trusted presence in their feeds. By partnering with a diverse mix of foodies and moms, we created content that felt natural, relatable, and engaging—striking the perfect balance between brand storytelling and commercial results.
CPM and CPE available upon request via sarah@yapado.com