KIDIBUL 30Y

Press & Influencer Event

To celebrate 30 years of Kidibul, we organized a fun family event in partnership with Plopsa Station, bringing together press and family influencers for an unforgettable day. With Kidibul’s target audience in mind, we invited influencers with children aged 5 to 12, ensuring authentic engagement and joyful content.

This Yapado-organized event offered influencers and their families a free and immersive experience, leading to significant organic reach. To maximize impact, six ambassadors were also onboarded for additional guaranteed visibility. With Kidibul’s mascot Kidi, a festive birthday cake, and the magical setting of Plopsa Station, this activation brought pure joy and strong brand engagement to life.

 

  • Attendees
  • 2 journalists (BuurtSuper & Libelle Mama)
  • 55 family influencers (out of 184 invited)
  •  
  • Influencer Content
  • 48 influencers posted content
  • 327 IG Stories, 17 IG Reels, 2 IG Posts, and 4 TikToks
  • Reach: 741K
  •  
  • Ambassador Content:
  • 6 brand ambassadors
  • 6 IG Reels, 22 IG Stories
  • Reach: 536K
  •  
  • Total Reach
  • 1,277,000 consumers

Services:

Influencer Marketing
Blog & Influencer Events
Press Events
Influencer PR
Brand Ambassadors