To mark Kidibul’s 30th anniversary, we created a fun-filled family celebration at Plopsa Station in partnership with the park. The event brought together press and family influencers for an unforgettable day full of joy and authentic connections. With Kidibul’s core audience in mind, we invited influencers with children aged 5 to 12 — ensuring genuine engagement and content that truly resonated.
Organized by Yapado, the experience offered families an immersive, carefree day, generating remarkable organic reach. To amplify impact, six brand ambassadors joined the campaign, guaranteeing extra visibility. With Kidibul’s cheerful mascot Kidi, a festive birthday cake, and the magical backdrop of Plopsa Station, this activation turned into a vibrant celebration of happiness, family, and brand love.