To celebrate 30 years of Kidibul, we organized a fun family event in partnership with Plopsa Station, bringing together press and family influencers for an unforgettable day. With Kidibul’s target audience in mind, we invited influencers with children aged 5 to 12, ensuring authentic engagement and joyful content.
This Yapado-organized event offered influencers and their families a free and immersive experience, leading to significant organic reach. To maximize impact, six ambassadors were also onboarded for additional guaranteed visibility. With Kidibul’s mascot Kidi, a festive birthday cake, and the magical setting of Plopsa Station, this activation brought pure joy and strong brand engagement to life.