In December 2022, iconic French lingerie brand Etam opened its very first flagship store in Antwerp, right on the vibrant Meir. Already established with 38 stores across Belgium, Etam is now strengthening its presence in Flanders with a unique retail experience designed to inspire and delight.
Housed in a historic building with stunning architecture, the Antwerp flagship offers the largest lingerie, loungewear, nightwear, and accessories selection in Belgium. Shoppers will also discover Etam’s sustainable innovations, limited editions, and exclusive collections.
More than just a store, this flagship is a modern fashion destination. From digital fitting rooms and mobile checkouts to click & collect services, the latest technologies are seamlessly integrated to create a smooth and personalized shopping journey.
The grand opening was celebrated in style with Etam co-CEO Laurent Milchior, surrounded by press, influencers, designers, and Antwerp’s fashion insiders.
