Introduce and reinforce the Tomélon mini-watermelon from Coöperatie Hoogstraten as a local, sustainable, and flavorful Belgian fruit. Highlight its convenience for small households, its high taste quality, and its environmentally responsible cultivation.
Press Launch: Organized a targeted press event for local and niche media to showcase the 2025 harvest.
Influencer Engagement: Hosted an immersive influencer event in the greenhouse where participants could harvest mini-watermelons themselves, experience the sustainable cultivation process, and create content around the fruit. A second wave encouraged influencers to share recipes and lifestyle inspiration featuring the Tomélon on their social channels.
Product Positioning: Emphasized the Tomélon’s compact size, superior taste, low waste, and sustainable greenhouse cultivation, highlighting its controlled water use, vertical growing method, and short supply chain for minimal ecological impact.
Strong media coverage in local and niche outlets, increasing awareness of the Tomélon as a premium, sustainable Belgian product.
Engaged influencers created authentic content, sharing recipes and experiential stories, generating additional visibility and consumer inspiration.
Reinforced Coöperatie Hoogstraten’s positioning as a reliable, sustainable, and quality-focused producer while promoting a short, eco-conscious supply chain.
Successfully communicated the value of local, small-format, high-flavor produce to both media and consumers, ahead of the 2025 harvest.
Full case & results can be requested via sarah@yapado.com
