Press events - oh, we do love organizing them! A lot of coordinating, hanging on the phone, crazy practical stuff and last-minute stress (it's all in the details isn't it?) but oh so worth it!  This planned event organised specifically to attract journalists/bloggers for sharing news about your brand is the best way to not only share your over-the-top news (we need a great story to tell in order to attract a large amount of media) but also (and most importantly!) to network, to interact and to get to know one another, which often (read: always) contributes to your brand in the long term. Journalists will remember your event (cause we guarantee it will be great) and will therefore think about your brand when writing a relevant item.